Marketing Week Case Competition
Board Budder x Cardiff Snowcraft
Tik Tok Strategy Competition

Marketing Week 2025 - Event Schedule
Your challenge is to create a 90-day TikTok Go-To-Market Strategy that drives awareness, engagement, and growth for both Cardiff Snowcraft and Board Budder.
- Cardiff Snowcraft — premium ski and snowboard manufacturer known for craftsmanship, performance, and mountain culture.
- Board Budder — sustainable, eco-friendly wax and gear care brand designed for conscious riders.
These two brands share a love for the outdoors and a passion for sustainability.
Your job is to create a
collaborative TikTok campaign that connects both brands authentically and grows their audiences together.
Join the Marketing Case Competition

Speaker Panel Tuesday, Nov 3
Garff Auditorium

Case Competition Help Sessions Available
Wednesday, Nov 5 at 6 pm
Help Session with Tony Passey. Ask your questions and get additional help with your project.
Tuesday, Nov 4 at 10 am
Help Session with Tony Passey. Ask your questions and get additional help with your project.
Tuesday, Nov 4 at 10 am
Help Session with Tony Passey. Ask your questions and get additional help with your project.
Wednesday, Nov 5 at 6 pm
Help Session with Tony Passey. Ask your questions and get additional help with your project.
Tuesday, Nov 4 at 10 am
Help Session with Tony Passey. Ask your questions and get additional help with your project.
Your challenge is to create a 90-day TikTok Go-To-Market Strategy that drives awareness, engagement, and growth for both Cardiff Snowcraft and Board Budder.
- Cardiff Snowcraft — premium ski and snowboard manufacturer known for craftsmanship, performance, and mountain culture.
- Board Budder — sustainable, eco-friendly wax and gear care brand designed for conscious riders.
These two brands share a love for the outdoors and a passion for sustainability.
Your job is to create a
collaborative TikTok campaign that connects both brands authentically and grows their audiences together.
Join the Marketing Case Competition















